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‘A More Beautiful World:’ Amorepacific Celebrates 76th Anniversary with Metaverse Festivities

Chairman and CEO Suh Kyungbae rewarded long-serving members and outlined the 2025 vision with the Amorepacific team.

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By: TOM BRANNA

Editor

Korean beauty manufacturer Amorepacific celebrated its 76th year in business in the metaverse (a virtual-reality space in which users can interact with a computer-generated environment) on September 1 to 3.    During the three-day festivities attended by the Amorepacific team in Korea and guests abroad from their home or office, the headquarters’ main facilities were recreated in the metaverse for a virtual tour and experience. Team members left congratulatory messages to the employees w...

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